Welcome to Shark County.
Nova Southeastern University Athletics launches its new brand campaign, #SharkCounty, to not just focus on reaching new goals but cementing the NSU legacy as the Power in Broward. #SharkCounty will connect and engage not only the NSU community but the local Broward and South Florida area.
"We are proud to announce this exciting brand campaign, which will continue our efforts to strengthen our connection and impact in Broward County. NSU Athletics mission focuses on the balance between academic and athletic excellence, while serving as stewards both on campus and in our community," said Interim Director of Athletics John Sung. "The "Power in Broward" campaign allows our department and athletic programs to continue striving for greatness across all areas and welcome people in the community to be a part of our Shark Family."
To kick off the brand campaign, all ticketing collateral for the 2024-2025 school year, will be ending in "954" to convey the #SharkCounty message. Additionally, fans and students will get the chance to collect exclusive Shark County t-shirts at select home games this season. Finally, #SharkCounty will work alongside #HungryForMore to continue demonstrating the standard Shark athletics has created.
"I'm excited to help launch our new #SharkCounty brand and see it reflected in all facets of the athletics department," said the Coordinator of Revenue Generation & Marketing & Promotions Kacie John. "Creating this new campaign that's meaningful to not only our NSU campus but the local Broward community is another step in bringing everyone together and showcasing NSU and the success of our athletic teams. Students and fans will get the chance to represent the brand through exclusive giveaways and through various promotions."
#SharkCounty showcases what being a Shark is all about. Defying the odds, overcoming adversity, and winning countless championships has molded NSU into the Power in Broward.
It's our time, our county. Welcome to #SharkCounty but we're still #HungryForMore.
